Our audit methodology
What we test, what we review, and what we refuse to guess.
A useful audit should show its work. Here is where the numbers come from, where a person applies judgment, and where we draw the line.
Automatic checks
The part the tool can measure.
After a lead is accepted, the site sends only the submitted public URL to Google PageSpeed Insights. Contact details stay with the lead endpoint you configure.
- Mobile Lighthouse scores for performance, accessibility, best practices, and technical SEO
- Core loading and responsiveness metrics reported by the PageSpeed Insights service
- Common technical SEO checks such as titles, descriptions, crawlability, links, and mobile setup
- Prioritized page issues returned by the test at that point in time
Human review
The part a score cannot judge.
A fast page can still have a weak offer. A technically sound site can still be invisible in the wrong searches. We review the public customer journey and the priority the business selected.
- Whether the website clearly explains the service, service area, offer, and next step
- Public Google Business Profile signals, including categories, services, reviews, and profile-to-site consistency
- The path from search, ad, or social post to a call, form, booking, or other useful sales action
- Whether Google Ads or Meta creative is a sensible next move for the market, offer, budget, and follow-up process
What the audit does not prove
No mystery score. No pretend certainty.
The automated test does not measure current keyword positions, backlink authority, Google Business Profile performance, ad-account performance, lead quality, or sales results.
The review does not guarantee rankings, traffic, leads, or revenue. Those outcomes depend on the market, competition, offer, budget, execution, capacity, and sales follow-up.
Sources and standards
We use primary guidance where it exists.
Our recommendations are informed by the submitted website, public search and profile signals, actual lead context, and official platform documentation. We add dates to substantive resources and update them when the guidance or the service changes.
Prepared by The Leads Guys. Last reviewed September 16, 2026.
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